Heart Attack Grill
You gotta hand it to these guys. They really know how to generate publicity. It just goes to show you that a great idea is a great idea. And a little controversy doesn't hurt. This will be my business plan when I make my push for fame - piss off the right-wing, religious fanatic, PC crowd.
The Heart Attack Grill is the brain child of "Dr" Jon, the owner. A manly burger joint which flaunts the fact that their food is unhealthy and delicious. Their small burger, which is by no means small, is called the Single Bypass. Their largest is called the "Quadrupal Bypass"!. It is simply monstrous! Their servers are all hotties decked out in sexy nurse outfits.
But the real genius of the place is not so much the menu or the tongue-in-cheek theme, it's the servers. Just as Hooters got their start with sexy young girls serving halfway decent food, Heart Attack Grill has their servers dressed out in the typical Halloween outfits, aimed at attracting the meateating hunter gatherers among us.
The kick comes in with the controversy. Not only is the unhealthy menu media-infammatory, but to top it off, the Arizona State Board of Nursing has piped in and declared their server's outfits not only exploit women, but demean the nursing profession by continuing the supposed sexual mythology surrounding the nursing profession.
The genius comes when the Heart Attack Grill refuses to bend to this whiney special interest group and responds with 'biting' humor. They have a page on their website proclaiming "They're Not Real Nurses!". This is followed by pictures of other hot models dressed as policewomen, firefighters and nuns, equally proclaiming their spurious nature. Priceless.
I love the 1,2,3 punches of tongue-in-cheek, in-your-face and "screw-you-tight-ass". Best of all, they're located in Tempe, AZ, about 3 blocks from where my fiance, Linda used to live. Which is about 15 minutes from our new home. Sweet.
The Heart Attack Grill is the brain child of "Dr" Jon, the owner. A manly burger joint which flaunts the fact that their food is unhealthy and delicious. Their small burger, which is by no means small, is called the Single Bypass. Their largest is called the "Quadrupal Bypass"!. It is simply monstrous! Their servers are all hotties decked out in sexy nurse outfits.
But the real genius of the place is not so much the menu or the tongue-in-cheek theme, it's the servers. Just as Hooters got their start with sexy young girls serving halfway decent food, Heart Attack Grill has their servers dressed out in the typical Halloween outfits, aimed at attracting the meateating hunter gatherers among us.
The kick comes in with the controversy. Not only is the unhealthy menu media-infammatory, but to top it off, the Arizona State Board of Nursing has piped in and declared their server's outfits not only exploit women, but demean the nursing profession by continuing the supposed sexual mythology surrounding the nursing profession.
The genius comes when the Heart Attack Grill refuses to bend to this whiney special interest group and responds with 'biting' humor. They have a page on their website proclaiming "They're Not Real Nurses!". This is followed by pictures of other hot models dressed as policewomen, firefighters and nuns, equally proclaiming their spurious nature. Priceless.
I love the 1,2,3 punches of tongue-in-cheek, in-your-face and "screw-you-tight-ass". Best of all, they're located in Tempe, AZ, about 3 blocks from where my fiance, Linda used to live. Which is about 15 minutes from our new home. Sweet.
posted by Guy at 3:05 PM
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